Accueil » Under Armour seeks international recovery Under Armour seeks international recovery Through . Published on 16 April 2019 à 9h40 - Update on 10 May 2019 à 16h12 Resources The U.S. sporting brand Under Armour, known as the indefatigable challenger of Adidas, is focussing on international expansion as a spearhead to financial recovery, following a restructuring in 2018. Founder and C.E.O. Kevin Plank travelled to India in March to inaugurate the first Under Armour store in New Delhi,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Cashback: a successful sales option to relieve pressure on spending A year of crisis: Retailers' initiatives to cope with the purchasing power drop Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications [Analysis] Private label: What are the best practices of European retailers in 2023? How e-retail media technology companies are positioning themselves