Accueil » Unsold products: behind the valorization, the challenge of fashion production Unsold products: behind the valorization, the challenge of fashion production Since 1 January 2022, Article 35 of the French AGEC law has obliged producers, importers and distributors to reuse, re-use or recycle unsold non-food products. They can no longer destroy them. Faced with this new challenge, how can fashion retailers act upstream to manage their production and reduce unsold products? Through Bleuenn Fequant. Published on 20 March 2023 à 10h07 - Update on 03 April 2023 à 14h56 Resources In the fashion sector, an average of 10% of a season’s collection remains unsold after the regulatory sale period. In 2022, for the men’s clothing brand Faguo (2022 turnover of €21 million, +30% vs. 2021), 15% of the total production remains unsold after the sales season. These unsold items, which are marked down, sold off and given away, represent a significant loss of margin for the brands. An economic and image issue As retailers seek to optimise their margins, it has become necessary to make the most of these unsold items without tarnishing the brand’s image.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant CSRlaw À lire Pre-orders, on-demand manufacturing, planning are all innovations in a supply chain Charging for returns: pure players follow the lead of omnichannel retailers Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Cashback: a successful sales option to relieve pressure on spending A year of crisis: Retailers' initiatives to cope with the purchasing power drop Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications ‘Yes Ad’ zones: in-store traffic takes a hit in Q1 2023 Reusable dishes: French anti-waste law constraining fast-food chains
