Profitez d'une période d'essai gratuitement

Unsold products: behind the valorization, the challenge of fashion production

Since 1 January 2022, Article 35 of the French AGEC law has obliged producers, importers and distributors to reuse, re-use or recycle unsold non-food products. They can no longer destroy them. Faced with this new challenge, how can fashion retailers act upstream to manage their production and reduce unsold products?

Through Bleuenn Fequant. Published on 20 March 2023 à 10h07 - Update on 03 April 2023 à 14h56

In the fashion sector, an average of 10% of a season’s collection remains unsold after the regulatory sale period. In 2022, for the men’s clothing brand Faguo (2022 turnover of €21 million, +30% vs. 2021), 15% of the total production remains unsold after the sales season. These unsold items, which are marked down, sold off and given away, represent a significant loss of margin for the brands.

An economic and image issue

As retailers seek to optimise their margins, it has become necessary to make the most of these unsold items without tarnishing the brand’s image.…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters

À lire

Pre-orders, on-demand manufacturing, planning are all innovations in a supply chain

Charging for returns: pure players follow the lead of omnichannel retailers