[Case Study] Mondelez uses retail media to win adult sales on Carrefour’s website

Covid-19 restrictions increased visitors aged over 55 to food websites. Based on this observation, the Mondelēz Group used Criteo's technology embedded with the Carrefour’s website to increase brand awareness and win sales from these new customers.

Through . Published on 25 March 2022 à 16h04 - Update on 21 October 2022 à 21h32

Context. As an effect of the Covid-19 crisis, visitors aged over 55 increased on food e-commerce websites. “We have seen an unprecedented influx of adults, particularly in the drive-through universe, whereas until that point our main target was families,” confirms Stephanie Hilaire, Head of e-commerce at Mondelēz International.

According to the brand, adults over 55 prefer products such as LU or Chamonix.…