[Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS

Through Sophie Baqué. Published on 26 September 2022 à 9h54 - Update on 21 October 2022 à 21h45

The context

Although for furniture retailer But (320 stores, total turnover of €2.12 billion in 2021), the paper leaflet remains the primary marketing and sales activation lever, the firm will invest in a digital version of the catalogue. To anticipate a replacement of the leaflet,…

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