Accueil » [Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS [Use Case] Furniture retailer But quadrupled click-through rate with location-based SMS Through Sophie Baqué. Published on 26 September 2022 à 9h54 - Update on 21 October 2022 à 21h45 Resources … The context Although for furniture retailer But (320 stores, total turnover of €2.12 billion in 2021), the paper leaflet remains the primary marketing and sales activation lever, the firm will invest in a digital version of the catalogue. To anticipate a replacement of the leaflet,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
