Victoria’s Secret acquires Adore Me to restore image and return to growth

After a disappointing Q3, Victoria's Secret & Co. is revising forecasts
downwards at the start of the Christmas season. In order to strengthen future results, the lingerie group made a strategic investment with Adore Me.

Through Bleuenn Fequant. Published on 09 December 2022 à 12h38 - Update on 09 December 2022 à 12h38

In the quarter ended 29th October, Victoria’s Secret & Co‘s sales (US$6.78 billion in 2021) fell by 9% to US$1.32 billion. Online sales fell by 11% and stores by 10%.…

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