Interview Peter Pernot-Day, Shein: “With our production model, we have an unsold rate of 10%” Interviews The Singaporean ultra-fast fashion retailer, which is due to be listed on the New York Stock Exchange, is estimated as the world’s third largest fashion retailer. While Shein is accused of forced labour and regularly pinpointed for a poor ecological impact, Peter Pernot Day, Head of Global Strategy and Corporate Affairs for Shein Group, outlines the pure player’s business model in an interview with mind Retail.