Accueil » “We want to roll out franchised store networks in emerging countries” “We want to roll out franchised store networks in emerging countries” Within developing countries and an unsophisticated retail market, LafargeHolcim has expanded beyond cement manufacturing into a full retailer of building materials. Sophie Baqué met Iqbal Omar, Head of Retail of the Group, who explains this vertical business strategy. Through Sophie Baqué. Published on 14 February 2017 à 11h20 - Update on 21 October 2022 à 21h32 Resources Sophie Baqué