Accueil » Which omnichannel strategy for luxury sector in Saudi Arabia? Which omnichannel strategy for luxury sector in Saudi Arabia? Created in 1952, the Franco-Saudi family group Al Malki represents more than 50 luxury brands (Estée Lauder, Lancôme, Chopard, Boucheron, Cartier…) in the Gulf. Faysal AlMalki, C.O.O. of the group, gave G.R.N. an exclusive interview. He explained the development of luxury products and services in Saudi Arabia and the impact of Covid-19 on retailers and customers. Through . Published on 15 June 2020 à 14h17 - Update on 15 June 2020 à 14h19 Resources Anne-Sophie Fernandes: Can you give a few figures on the retail activity of the Al Malki Group in the Gulf? Faysal AlMalki: The family group Al Malki accompanies about 50 luxury brands in Arabia. My mother is French, my father is Saudi. So, I am Franco-Saudi, which helps a lot for the business because it allows me to have negotiations in French. It is now the 3rd generation that manages the company. In March, April and May 2020, our e-commerce (3% of the total turnover) has tripled compared to 2019. We are at 200% growth! How are brand strategies evolving in Arabia following the covid crisis? FA: The situation is accelerating deployment of e-commerce. Even those who did not want to deploy are now running pilots. We are in discussion with O Boticário,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?