“Who’s the boss” new grocery brand is expected in Spain and Brazil

After the wave of retail private labels, a new brand created by consumers has launched in Europe. Sophie Baqué met Nicolas Chabanne, co-founder of “Who’s the boss” and partner Gilles Tisserand, Marketing Director of Tetra Pak, who is building international strategies.

Through Sophie Baqué. Published on 16 February 2018 à 20h52 - Update on 21 October 2022 à 21h32
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