Accueil » With Dunnhumby, Walmart launches a new retail media platform With Dunnhumby, Walmart launches a new retail media platform The world's biggest retailer by sales wants to increase data value, extracted from 150 million weekly visitors. It picked Dunnhumby to deliver this highly strategic subject. Through . Published on 22 October 2021 à 15h21 - Update on 22 October 2021 à 21h53 Resources The U.S. grocery retailer Walmart (2 billion transactions per quarter) is launching Walmart Luminate, a customer data sharing platform operated by Dunnhumby. This gives all suppliers access to customer details and insight from transactions,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Trends in 2023 for transformation of the retail market E-retail media: a market in the process of a formal structure Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?
