With Dunnhumby, Walmart launches a new retail media platform
The world's biggest retailer by sales wants to increase data value, extracted from 150 million weekly visitors. It picked Dunnhumby to deliver this highly strategic subject.
The U.S. grocery retailer Walmart (2 billion transactions per quarter) is launching Walmart Luminate, a customer data sharing platform operated by Dunnhumby. This gives all suppliers access to customer details and insight from transactions, in a collaborative approach, combined with media devices.