With Dunnhumby, Walmart launches a new retail media platform

The world's biggest retailer by sales wants to increase data value, extracted from 150 million weekly visitors. It picked Dunnhumby to deliver this highly strategic subject.

Through . Published on 22 October 2021 à 15h21 - Update on 22 October 2021 à 21h53

The U.S. grocery retailer Walmart (2 billion transactions per quarter) is launching Walmart Luminate, a customer data sharing platform operated by Dunnhumby. This gives all suppliers access to customer details and insight from transactions,…

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