A further route to sell into China with online retail is social commerce, led by WeChat (Tencent Group). This all-purpose app includes a messaging system, a social network, an online sales platform and a payment system. In Shanghai, the Phoceis agency helps retailers capture a billion monthly users. G.R.N. held an exclusive interview with Adrien Fabry, the C.E.O. of the Phoceis agency, an Asian subsidiary of the Ineat Group.

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