If the subject of zero leaflets is not new in the retail sector, it depends on the ambition and freedom of each company. In 2022, inflation, environmental and legal constraints have created an explosive landscape for paper leaflets, the n°1 marketing expense at grocery retailers. Many retailers have switched to digital leaflets, whilst others waited that the “Yes Ad” stickers become compulsory. What are the alternatives to paper leaflets, and their promotional value? How can retailers comply with regulations whilst preserving value during a customer experience? mind Retail reviewed the options to help readers understand these crucial issues.

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