YesAsia marketplace to be listed in Hong Kong

In Asia, where e-commerce is dominated by marketplaces unlike Europe, the YesAsia marketplace is preparing an I.P.O. in Hong Kong, planning to raise US$17 million. Founded in 1988 by Lau Kwok Chu, YesAsia sells an array of fashion, beauty and entertainment brands, and is very focused on influence marketing. Revenues from these influencers accounted for 1.2% of revenue in 2018, 7.9% in 2019 and 17.4% in 2020.