Accueil » Yext: How Calzedonia generates sales conversion and “drive to store” thanks to Google queries Yext: How Calzedonia generates sales conversion and “drive to store” thanks to Google queries With 5,000 stores in 55 countries in the end of 2022, optimizing its visibility on digital platforms is a strategic challenge for the Calzedonia Group. In an exclusive talk with mind Retail, Davide Ambrosini, IT Web Marketing Coordinator, explains the initial deployment of Yext over 8 brands. This has led to a 50% jump in search views on Google and annual savings of €900,000 in staff time. Through Sophie Baqué. Published on 03 February 2023 à 10h56 - Update on 03 February 2023 à 17h38 Resources The context With the rise of online sales and increasingly omnichannel customer journeys, the Italian retailer Calzedonia (fashion brands Calzedonia, Intimissimi, Signorvino restaurants…) is facing a challenge in managing data on digital platforms. “Until August 2019, we used a Google My Business account to access the Google listing of our 4,800 stores (today we have more than 5,000)”, explains Davide Ambrosini, IT Web Marketing Coordinator based at the group’s headquarters in Verona. “As we were updating the store operating data manually, like opening hours or any refurbishment closure on Google, this created a risk of error and delay.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué étude de cas À lire Algolia : How Harry Rosen more than tripled conversion rate in 3 years Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications A year of crisis: Retailers' initiatives to cope with the purchasing power drop Guarantees and insurance: new drivers of conversion and customer satisfaction Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Charging for returns: pure players follow the lead of omnichannel retailers Ads.txt: which advertising providers do retailers work with?