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E-commerce. Auchan Russia wants to weigh in the balance

Russia is a challenging market for Auchan Retail and its new C.E.O. The challenge? To multiply by 4 the e-commerce turnover by 2023, an ambitious objective...

Through . Published on 26 November 2021 à 15h34 - Update on 01 April 2022 à 11h47

For the Auchan Retail (turnover of €31.6 billion in 2020, down by 5.2%), Russia is a territory as strategic as it is difficult. Last year, Russia generated around 15% of the group’s total business,…

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