B2B: Ikea, Home Depot and Lowe’s strengthen their loyalty programmes for professionals

Since the beginning of the year, brands in the home and D.I.Y. sectors have launched and enhanced loyalty schemes for B2B customers. What are the different offers? An overview of the initiatives.

Through Bleuenn Fequant. Published on 22 May 2023 à 12h43 - Update on 23 May 2023 à 10h47

Following in the footsteps of ManoMano (In 2021, 20% of GMV came from business customers), Ikea announced on April 26, the expansion of a new loyalty programme for B2B customers in the USA,…

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