Profitez d'une période d'essai gratuitement

Beauty. Morphe, a symbol of the fragility of influence marketing

The make-up brand, valued at US$2.2 billion in 2019, is now closing its stores in the U.S.A., following a 30% drop in turnover between 2019 and 2021. It has become a symbol of the fragility of business models based on influence marketing. 

Through Bleuenn FequantSophie Baqué. Published on 16 January 2023 à 16h03 - Update on 16 January 2023 à 16h05

On 5th January 2022, Morphe announced the closure of all 19 US stores after videos from staff denounced dismissals without notice, that went viral on TikTok.…

This article is for subscribers only
Already have an account? Log in

You are not registered yet ?

Sign up for a free trial
free for 1 month

  • Online services : studies, analyses, databases and much more
  • Daily Briefing : latest news digest
  • Weekly letters