Accueil » Beauty. Morphe, a symbol of the fragility of influence marketing Beauty. Morphe, a symbol of the fragility of influence marketing The make-up brand, valued at US$2.2 billion in 2019, is now closing its stores in the U.S.A., following a 30% drop in turnover between 2019 and 2021. It has become a symbol of the fragility of business models based on influence marketing. Through Bleuenn FequantSophie Baqué. Published on 16 January 2023 à 16h03 - Update on 16 January 2023 à 16h05 Resources On 5th January 2022, Morphe announced the closure of all 19 US stores after videos from staff denounced dismissals without notice, that went viral on TikTok.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn FequantSophie Baqué Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications How retail professionals are adopting generative AI CRM: The new levers of customer loyalty Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Tony Sciarrotta, Reverse Logistics Association : "Recycling is always the worst option in terms of value creation" Inflation, retail sales, unemployment: 3 macro-economic indicators to understand the health of retail in Europe and the U.S.A.