Accueil » Buy Box, end of wholesale: How to prepare for Amazon’s new distribution strategy Buy Box, end of wholesale: How to prepare for Amazon’s new distribution strategy In early March 2023, Amazon announced that it would stop sourcing from wholesalers. At the end of December 2022, the business had agreed to review the "Buy Box" mechanism, a key engine for sales growth that was criticised by the European Commission for anti-competitive practices. Lawrence Taylor, President of the specialist agency Retail 4 Brands, outlines how retailers can adapt and take advantage of these two major changes. Through Contributeur externe. Published on 27 March 2023 à 10h17 - Update on 03 April 2023 à 15h30 Resources In the last 3 months, Amazon announced two major changes to radically alter how merchants deploy a distribution strategy on the Amazon marketplace. -On 20 December 2022, the European Commission signed an agreement with Amazon, which proposed commitments to end anti-competitive practices across the 27 E.U. countries. -In early March 2023, Amazon announced that it would stop sourcing from wholesalers for the e-commerce business. The U.S. online retailer told European sellers that between April 2023 and January 2024, it would source directly from brands. However, wholesalers can continue to sell through the marketplace. As an internal communication, Amazon explained that this approach would allow cost control and “keep prices low for consumers”. End of wholesale Former Chairman Jeff Bezos declared “Your margin is your opportunity”,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Contributeur externe European Comissionmarketplace Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications How retail professionals are adopting generative AI CRM: The new levers of customer loyalty Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Tony Sciarrotta, Reverse Logistics Association : "Recycling is always the worst option in terms of value creation" Inflation, retail sales, unemployment: 3 macro-economic indicators to understand the health of retail in Europe and the U.S.A.