Accueil » [Case study] Merchandising : How Etam went from 15 to 4 days for new collections set up [Case study] Merchandising : How Etam went from 15 to 4 days for new collections set up With 1,300 points of sale, which account for most of turnover, the Etam Group (Etam, Undiz, Maison 123, Ysé and Livy) adopted the Yoobic application to ensure compliance with in-store merchandising. The challenge is to increase the control of store tasks and thus improve compliance rates. Through Sophie Baqué. Published on 28 May 2023 à 23h09 - Update on 28 May 2023 à 23h25 Resources The context In 2016, the Etam group (2022 turnover of €847 million, up by 6% vs 2020) partnered with Yoobic to ensure a homogenized customer experience in both French and international stores. Today, the solution has been adopted by the entire store network of the group’s three brands (except Ysé and Livy). … This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué digitalvendor experience Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications How retail professionals are adopting generative AI CRM: The new levers of customer loyalty Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Tony Sciarrotta, Reverse Logistics Association : "Recycling is always the worst option in terms of value creation" Inflation, retail sales, unemployment: 3 macro-economic indicators to understand the health of retail in Europe and the U.S.A.
