In 2022, Unibail Rodamco Westfield operated 4,500 orders in click & collect, in Velizy mall

URW's shopping centres are rolling out omnichannel features. For the inauguration of a mutualised "click & collect" service in the Forum des Halles mall in Paris, announced in June in mind Retail, we reviewed the performance of the initial system set up at Velizy 2. With 30% of grocery orders, URW and FM Logictics have demonstrated the relevance of such relay points, especially for fresh products.

Through Sophie Baqué et Bleuenn Fequant. Published on 10 March 2023 à 13h22 - Update on 10 March 2023 à 13h34

The background

After pilots in 2020, Unibail Rodamco Westfield (URW) opened a first “Parcel Station @ Westfield” in November 2021, in the parking lot of the Velizy 2 mall, located southwest of Paris. As we announced in mind Retail, the property company launched on February 20, 2023, a second shared and automated parcel collection point, at the Forum des Halles (Paris centre). Originally, the aim was to support the mall’s tenants as omnichannel businesses, but the concept evolved. These pick-up points are now open to other e-retailers, eager to offer their clients a 24/7 service to collect Web orders.…