Accueil » Italy. E-commerce is progressing, except in the food sector Italy. E-commerce is progressing, except in the food sector Through . Published on 22 March 2021 à 22h39 - Update on 22 March 2021 à 22h39 Resources According to Mr. Fabrizio Valente, C.E.O. of the Milan-based retail consultancy Kikilab, the pace of adopting online retail in Italy has been different, depending on the category. In the non-food sector, Italy’s online market share gained an average of between 6 points and 8 points between 2019 and 2020. Household appliances and electronics lead the way, as e-commerce accounted for 34% of that market last year, up by 6 points. This was followed by books and cultural products at 29% (+8 points), fashion at 15% (+6 points) and furniture at 13% (+5 points). On the other hand, e-commerce reached a plateau in Italy’s food sector. Online grocery sales stagnated from 1% of that market in 2019 to just 1.7% in 2020 (Osservatorio e-commerce B2C 2020). Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications How retail professionals are adopting generative AI CRM: The new levers of customer loyalty Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Tony Sciarrotta, Reverse Logistics Association : "Recycling is always the worst option in terms of value creation" Inflation, retail sales, unemployment: 3 macro-economic indicators to understand the health of retail in Europe and the U.S.A.
