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Non-food: Lidl expands an online non-food business

Following the Belgian online store launch by Action last week with 150 products (already selling in Netherlands since 2021), Lidl has just launched an e-commerce website in France dedicated to non-food products. One third of the offer is seasonal. Here's how it works.

Through Sophie Baqué. Published on 28 May 2023 à 22h35 - Update on 28 May 2023 à 22h44

Lidl is responding to discount rivals such as Action, Stokomani or Noz. As in Spain, Poland and Belgium, Lidl’s French customers have deliveries of non-food products. The limited range includes 1,100 private labels items and should expand to 2,000 in July and 5,000 in the long term,…

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