Valiuz Adz : The Mulliez family’s retailers launch a retail media offering Auchan (grocery) and Boulanger (home electrical products) are entrusting advertising inventory to Valiuz Adz, the Association Familiale Mulliez's new advertising agency for the French market. Belgium and Spain are expected to follow shortly.
Retail media: despite Kingfisher and Leroy Merlin’s initiatives, the DIY market will need 18 to 24 months to become mature Europe Ahead of the launch of a marketplace in France, Kingfisher launched its own retail media agency in June 2023. As this advertising market grew by 15% in H1 2023 (after a rise of 30% last year), the retailer wants to be one step ahead of Leroy Merlin, which has adopted a different approach.
Jeremie Profeta, CTO Sonepar “The digital marketplace will launch in France by the end of 2023 and the USA could follow very quickly” Europe Sonepar, the world's largest electrical equipment retailer, has announced investments of €2 billion in supply chain and €1 billion in an international digital platform. Jeremie Profeta, C.T.O. and Member of the Executive Committee, talks to mind Retail about the evolution of B2B customer journeys, data, marketplaces, generative AI and retail media.
Lidl launches a retail media business in Germany Europe On 18 July 2023, the German Schwarz Group (owner of Lidl and Kaufland) announced the immediate launch of an online retail media offering,…
Retail media: Kingfisher, Rakuten, Galeries Lafayette and 10 other retailers join the Carrefour-Publicis joint venture Europe On 15 June, Alexandre Bompard and Arthur Sadoun, C.E.O.s of Carrefour and Publicis respectively, presented the first stage of their partnership in online retail media at Vivatech.…
Uber extends retail media offering to France Europe From June 2023, Uber will be making a new advertising product available to retailers and brands in France: Sponsored Item,…
How e-retail media technology companies are positioning themselves Criteo, Publicis with Citrus Ad, Mirakl Ads, Microsoft with PromoteIQ, Casino with RelevanC and Tryger are the main players offering technologies dedicated to retail media in France. When did they launch their activity? Who are their main customers? What are their pricing models?
[Confidential] In 2022, King Jouet recorded only €150,000 in retail media revenue Having initiating retail media in 2020 with Criteo, King Jouet (330 stores in France, Switzerland and Benelux, steady turnover of €412 million in 2022) the firm shared results.…
Fabien Versavau, Rakuten: “With Carrefour, the synergies in terms of retail media are obvious” Interviews Following the announcement of the imminent opening of a Carrefour digital shop on the Rakuten marketplace, Mind Retail met Fabien Versavau, MD of Rakuten France and Executive Officer Rakuten Group. He explains the ins and outs of this agreement in terms of logistics, cash-back and retail media.
Retail media: In Europe, 58% of the largest e-retailers sell their advertising spaces Europe In December 2022, IAB Europe presented a study of the e-retail media offerings, conducted out of the 91 largest e-retailers (by revenue) in France,…
