Accueil » The Russian equivalent of Lidl expected to raise €800 million. The Russian equivalent of Lidl expected to raise €800 million. Through . Published on 26 February 2021 à 16h14 - Update on 26 February 2021 à 16h14 Resources The Russian discounter Fix Price announces a stock market listing in London for March 2021, expecting to raise €800 million. This represents €4.9 billion for the company value, which manages 4,200 stores in Russia and the former U.S.S.R. countries. Like B&M in the U.K. and Dollar General in the U.S.A., Fix Price sells 1,800 items (food, beauty, cleaning products) at fixed prices. The vast majority of the range sells for less than €1.09. Last year, its revenues grew by 33% to €2.08 billion for a net margin of €190 million. X5 and Magnit, Russia’s principal hypermarket chains, recently launched their own discount stores, a thriving concept amid the current economic turmoil. In 2020, Russian pure-player Ozon also successfully raised international funds. Listed on the New York Stock Exchange, the firm was valued at over €5 billion at the I.P.O. Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications How retail professionals are adopting generative AI CRM: The new levers of customer loyalty Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Tony Sciarrotta, Reverse Logistics Association : "Recycling is always the worst option in terms of value creation" Inflation, retail sales, unemployment: 3 macro-economic indicators to understand the health of retail in Europe and the U.S.A.