“We want to roll out franchised store networks in emerging countries”

Within developing countries and an unsophisticated retail market, LafargeHolcim has expanded beyond cement manufacturing into a full retailer of building materials. Sophie Baqué met Iqbal Omar, Head of Retail of the Group, who explains this vertical business strategy.

Through Sophie Baqué. Published on 14 February 2017 à 11h20 - Update on 21 October 2022 à 21h32