Accueil » ‘Yes Ad’ zones: in-store traffic takes a hit in Q1 2023 ‘Yes Ad’ zones: in-store traffic takes a hit in Q1 2023 Given exclusive access to the Adot study, mind Retail revealed that in France, only 13% of households in ‘Yes Ad’ zones affixed an “opt-in” sticker to letterboxes at the end of March 2023. As a result, in-store traffic is clearly affected, with a 19% gap at specialist retailers and a 5% gap among food retailers compared with the national averages. All the figures, channel by channel. Through Sophie Baqué. Published on 05 June 2023 à 14h48 - Update on 05 June 2023 à 14h48 Resources After 6 months of the ‘Yes Ad’ scheme in France, which distributes anonymous paper leaflets only to “opt-in” letterboxes with a sticker, Adot measured results. The study, conducted from October 2022 to the end of March 2023, covered 2.6 million people in 13 French zones. Adot interviewed 790 people online and drew on a panel of 4 million mobile users (who had given consent to tracking of their movements). Consumers who want unaddressed leaflets is low and continues to fall At the end of March 2023,… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Sophie Baqué Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications How retail professionals are adopting generative AI CRM: The new levers of customer loyalty Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Tony Sciarrotta, Reverse Logistics Association : "Recycling is always the worst option in terms of value creation" Inflation, retail sales, unemployment: 3 macro-economic indicators to understand the health of retail in Europe and the U.S.A.
