Accueil » Fashion: which second-hand models are the most profitable for retailers? Fashion: which second-hand models are the most profitable for retailers? Since 2021, second-hand offers have been multiplying among fashion retailers. In an analysis carried out by mind Retail among some 30 retailers, we see that the models and their associated profitability vary between the different market segments (mass, mid-market, luxury). While this activity is profitable for premium brands, it has also become a major loyalty lever at a time when acquisition costs are exploding. Through Bleuenn Fequant. Published on 31 March 2023 à 18h02 - Update on 03 April 2023 à 17h06 Resources In-store vintage selection corners, second-hand clothing trade-ins in exchange for vouchers and a resale marketplace between individuals. In two years, the second-hand ecosystem has evolved. Mind Retail identified around 30 retailers involved in the resale of second-hand items, with differing models. “The resale business model depends on the brand. Some models can’t work with certain products that sell below a certain amount,” explains Félix Winkler, Co-founder of Reflaunt. Three main types of second-hand initiatives 1. multi-brand second-hand corners in stores System: The idea is to open a multi-brand second-hand clothing sales area in stores. These areas offer items sold at prices 40% to 80% lower than new.… This article is for subscribers only Already have an account? Log in You are not registered yet ? Sign up for a free trialfree for 1 month Online services : studies, analyses, databases and much more Daily Briefing : latest news digest Weekly letters Last name First name Email address Bleuenn Fequant CSR Essentials Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications Cashback: a successful sales option to relieve pressure on spending A year of crisis: Retailers' initiatives to cope with the purchasing power drop Analyzes Synthèse et historique de tous les contenus sur une thématique suivie en détails par la rédaction Les dernières publications ‘Yes Ad’ zones: in-store traffic takes a hit in Q1 2023 Reusable dishes: French anti-waste law constraining fast-food chains
